There is no standard strategies and it can’t be called strategy if everyone is following common plan, that’s the reason we are not selling ready-made plans to our customers. No doubt it will help you at certain limits, but it won’t give you an outstanding results, and in long run it will hurt your presence as well. There are three pillars of Digital marketing, as follows;
- Quality of your website content, marketing materials and sites where you promote your business
- Relevancy of your site content with the sites content where your promote your business
- Quantity of the activities you do, impressions, CTR, traffic and goal conversions you generate
Digital Marketing strategies depends on following factors:
- Budget
- How much results you want to achieve
- Target market
- Target Audience
- Lead to sales conversion rate
- Available and planned capacity to serve customers
Based on above factors strategy can be prepared with following activities and efficient distribution of budget:
- SEO
- SMO
- SEM
- Display Ads
- Video Ads
- PR
- Affiliate marketing
- SMS
- SMM
- Marketing Automation
- Content marketing
- Discovery ads
- Influencer marketing
- Conversion rate optimization
So in a nutshell, your digital marketing strategy development will depend on combination of above items. Its not true that small businesses should have small budget and large enterprises need to spend more, it depends on the factors listed above and how much growth they are willing to take and what is their capacity in terms of maximum budget they can spend and customers they can serve.
Feel free to contact us if you need any help for creating right mix of digital marketing strategy, we will be happy to assist you.
Akshar Digitech is a leading digital marketing agency in Ahmedabad serving customers from USA, Canada, UK, Europe, Kenya, China and India. You can also refer our digital marketing services for the processes we follow and what we include.