Let us say one fine summer afternoon you are sitting on your couch thinking of buying an air conditioner to save yourselves from the scorching heat. It is a natural human tendency to click on the first tab that pops up in front of you when you search for the best conditioners in the market. Ever wondered what the algorithm is behind this? People conduct trillions of searches every year to get hold of more information about the products they are looking for.
Your e-commerce store must be designed from the point of view of customers. While boosting traffic for more leads, it is also essential to make a considerable amount of conversions. It would undoubtedly involve some level of experimentation and analysis to align people closer to actual purchase. This process of exploring new methods for higher conversions is called Conversion Rate Optimization (CRO).
CRO or Conversion Rate Optimization is a unique technique to increase the percentage of the website traffic to bring in actual conversions. Following are the 20 CRO experiments to increase eCommerce sales without an extra budget: –
1. Make the experience enriching by simplifying it
The first impression of your website is made up in customer’s mind the moment he glances upon it in merely two-tenth of a second. So, you must make sure that the content should be eye-catching. You should avoid overwhelming customers with too many images and texts. Cut to the chase, but it also should be visually appealing.
2. Show off coupon codes
It entirely boils down to you to make sure that when the customer hits the homepage, you give him a reason to stay on the page by offering him the alluring products. Popups play a crucial role in building your email list.
3. Add testimonials to develop trust
You need to build trust and project credibility when you add testimonials badges and reviews beneath the main content.
4. Use intelligent search options
Sometimes customers have difficulty finding a product on the website. The customers who used the search box on average converted 10x higher than others.
It is essential to filter the products and placing the search bar on the homepage of your website, which in turn allows the customer to head directly where they want instead of going through other options.
5. Organize your categories effectively
Navigating a website should be made easier than before. Segregate the products into 4 to 6 different categories that contain more categories as a dropdown.
6. Take benefit of 404 pages
We all are acquainted with a 404-page error. Instead of leaving the customers stranded when they stumble upon 404, you can put some part of the website which can lead them to something useful.
7. Add a shoppable Instagram feed
Shoppable feeds are perfect for generating user-generated content and embedding the Instagram feed on the website is a good opportunity to create gravity for you’re the products.
8. Use of high-quality product images
Add product photos as well as video contents. Reports suggest that customers are 85% more likely to make a purchase after watching a video of product.
9. Be upfront about price and whereabouts of the items on the website
Mention the exact price inclusive of the shipping charges and mention the delivery time and the orders which are in stock and which are not.
10. Showcase the product reviews
Allow the customers to write their honest opinions and give their desired rating to the product. Positive product reviews help make a difference and attract several people.
11. Add a curated Instagram feed
51% of the customer base in the USA trust Instagram photos as they are an element of social proof. Product pages can be used for beauty and apparel and help customers give actual insight into the services.
12. Pre-fill the customer’s information
The conversions increase by 200% when the businesses allow the customers to autofill information on social platforms.
13. Send abandoned cart emails
Abandoned cart emails can help the customers remember of the items that they have already shown interest for this by giving them a little heads up to return to the store and complete the purchase.
14. Optimize the thank you/order confirmation emails
This is done by customizing the emails. You can link them to the content on the blog by giving the customers lucrative discounts and offers.
15. Offer free shipping
The best way to not lose out on the customers is by giving them free shipping for products.
16. Have a crystal-clear refund policy
Even if the customer is not satisfied with the product or the service, allow him to return the item for a refund.
17. Tell the story through about page
The about page should tell a story to the customers about your products and the mission of the brand.
18. Create a comprehensive contact page
A contact page should consist of an email address, the physical location, and the link to your social media handle.
19. Ensure that the site is mobile responsive
The site should open on an android phone, which is always very handy and accessible.
20. Optimize your website’s loading times
It is important to keep track of the time your website is taking to load. The size of the images can have a vital impact on the pace at which the website loads.
Wrapping Up:
In nutshell, developing winning digital marketing for eCommerce sales and reap lucrative returns for your business is not as easy as you think. For that, you are required to develop such digital marketing strategies and get started executing the right time and properly. A digital marketing company having practices of best digital marketing strategies would give your customers reasons to opt for you. So what are you waiting for? Contact the best digital marketing company today that portrays your uniqueness by implementing the right digital marketing strategies.